Eicma 2022

Bye bye Covid, If you love bikes and beer, beautiful creations from humans and Gods, well Eicma is the place you have to be yearly every November. Now, lacking experience on other motorcycle shows, I am sure some of you would definitely have better proposals…
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Andreas on a 4stroke ???

To our new audience these news will seem indifferent but to our visitors of previous years? Unbelievable. Did you guss? Andreas for 2022 groups will ride a 4stroke. Yup, not just a 4 stroke but the MY 2022 430 RR. I will need to explain.…
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Beta 300 Racing M.Y. 2022

If you told me back in 2011 that in 2022 I would still be on a  seat of a Beta Bike loving it, well  I would probably agree. That bike (350 RR) was love from the first sight anyway. Looking back, I see a small…
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Testing the Beta RR 200 M.Y. 2019

Big engines right? Massive bikes that with a slight twist of the throttle your muscles detach from your bones and your joints extend like the rubber man… Not any more. The 2stroke technology being under the research and development of Betamotors  just delivered a 200…
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Our new Store

A new place to be… It was about time. One of many dreams, we were forced to start realising it due to lack of space and rise in riders numbers. A Riders lounge we can sit and rest, were we can talk and drink, were…
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Girl Power Eicma 2019

View the complete gallery here You walk in the show. Your senses go wild, the smell of the bikes, the colours, all those wheels and seats, and front forks that inevitably your eyes are caught on, yes, you are in EICMA motorcycle show and you…
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Having a blast in EICMA 2019

November is the time we are away from the office.  This November particularly was so busy after a long period of riding, so serious travel plans had to be made pretty early this year. Of course, apart from other business obligations, the motorcycle show of…
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Riding the Beta RR 300 2020

It’s that time of the year again. Bikes have to go and new ones to come in the store. What a mess. The paper work, licenses, transportation arrangements and logistics, protection installation ( more details in another article) and above all, breaking in the engines…
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What a wonderful group of riders

It’s September the 20th, it’s in the peak of our season and we are expecting a group of 10 riders from Israel, a place we lately have most of our riders from. We are worried due to our physical status, usually the guys from those…
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Working on new trails

I guess you can call us active. A new area, a new trail, a new video or a photo session is always in our weekly schedule. Our job lately became a bit more demanding. Marketing strategies became complicated issues to discuss and create, while the…
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